Category: Lead Generation


6 Ways to Improve Your Landing Page Lead Conversion

A landing page is a great tool when it comes to lead conversion. As long as they’re optimised effectively, you can generate enough leads to send to your partners.
Find out 6 ways you can increase your landing page lead conversion and generate more income.

1. Understand where you’re going wrong

If you’re not converting, don’t just stare at the screen hoping something will change. Use online tools to work out how your audience uses your landing pages – you’ll soon see where your visitors leave.
Find out why your visitors leave without converting then try to improve weak areas. You’ll be surprised how a small text or colour change can have a large impact on your lead conversion rates.

2. Match everything up

One mistake some marketers make is to keep their landing pages generic, looking nothing like the ads consumers have clicked on to get to your site. Keep your landing pages and ads consistent – customers will be frustrated by mismatched content.

3. Use social proof

Link to your social media profiles and provide testimonials from previous customers on your landing page. Social proof is a huge thing for visitors – they want to see that you have been successful for other customers.
Add sharing buttons if it’s relevant too – customers love to share what they’re up to on social media.

4. Make everything simple

The moment you overcomplicate the process, your conversions will decrease. Make forms simple to complete and only ask questions that you need to know.
A good technique is to put the easy questions first to attract customers and leave the more difficult ones until last.

5. Use design to draw customers in

The look of your site has a huge impact on lead conversion. You want to draw your visitors’ eyes to the important landing page conversionscontent.
Make buttons and forms stand out with contrasting colours and ensure that your site is easy to read.

6. Make your landing page responsive

So many consumers are using their phones to access websites these days. You need to optimise your landing page for mobile for the ultimate lead conversion rate.

Ensure that your site is responsive to every different kind of screen size. If your visitor has to scroll down then along to find the ‘Submit’ button, the chances are they’ll give up.
Ultimately, the important thing is that you must keep up with the analytics of your landing page. Constantly monitor your statistics and find out where you can make changes to stay one step ahead in the game.


Form Conversion Rates – 4 Tips to Increase Your Website Email List

lead capture form

Sample Lead Capture Form

Increasing lead form conversion rates is vital if you want to maximise your lead generation. But what makes a good form? We’ve come up with some tips that will help your form change from a low-performer to a high-converting lead generation tool.

1. Keep it short

Don’t bore your prospect with unnecessary fields. If you ask for too much information, they’re more likely to start filling in the form then leave your site when they realise how many fields they need to fill in.
Just ask your potential customers for the information you need. You should find that your conversion rates increase. However, you should always test what works for you, as occasionally having fields can improve your form’s conversion rate.

2. Don’t make your form look like a form

It sounds counter-intuitive, but make your form look different to a form. No one likes filling out forms, whether online or on paper. Make your form seem fun by using large, clickable images and sliders. You’ll still get the same information from the consumer, but it’s more likely that they’ll give you their details in the first place.

3. Use clickable elements

Having to think and type puts consumers off. But if they just have to point their mouse and click, it’s a different story. In psychology, clicking movements are called ‘motor actions’ and typing is known as a ‘cognitive action’. The less we have to think to fill in a form, the more likely we are to complete it, so consider reducing the amount of typing the prospect has to do.

4. Tailor your questions to the person

Do you ask the same questions to all your prospects? Would it be better if you tailored your questions to the person? Consider hiding or displaying some questions based on previous answers from the prospect so each question is relevant to them.
Not only does this method allow you to get more relevant information from potential customers, but it also allows you to segment them better.
The best thing to do with any of the tips to increase the conversion rates of your forms is to test them out. Test each thing separately then implement the methods that work best for you.


7 Things to Make your CTA Buttons Convert

But what is a CTA button and what are some of the best practices when it comes to choosing and making them? We’ve put together 7 tips to help you convert prospective customers into leads.

What is a Call to Action (CTA)?

A call to action, or CTA, is a button or link that you put on your website to drive potential customers to become leads. This button links to a landing page where the customer will fill out a form.
A CTA works as a connection between the normal content that the customer is interested in and a landing page with a more valuable offer on it that encourages the prospect to fill out the form.

The CTA button needs to use wording to attract the attention of the potential customer – contrary to popular belief, ‘Submit’ or ‘Next’ are not great terms to use on a button. They need to entice the customer, making them feel like they are missing out on something if they don’t fill out your form. Some popular examples include:

  • Start your free trial
  • Download now
  • Get free advice

So what else do you need to make your CTA buttons convert prospects into leads? Take a look at our advice.

1. Keep it brief

Don’t make your CTA button unnecessarily long. The best CTA buttons are a couple of words long, but always ensure they’re no more than 5 words long.

2. Make it compelling

The wording of the button is key. Ensure that the button stands out on the page and the copy compels your customers to click on your offer and fill out your form.

3. Make it action-orientated

CTA buttons are most effective when they start with a verb. ‘Get’, ‘Download’ or ‘Register’ are proven to work well.

4. Ensure it’s easy to spot

The best CTA buttons are placed in a logical spot. For example, at the bottom of a form or at the end of some copy. It should flow nicely from the webpage text to the CTA button.

5. Contrast it from the rest of the page

You want to draw your prospects’ eyes to the CTA button, so choose a contrasting colour from the colour scheme of the webpage to make it stand out. Make sure it still fits in with the overall style of the page though, otherwise it will look untidy and unprofessional.

6. Make it big

There is a fine line between making your button stand out and making it too big. CTA buttons should be large enough that your prospects can see it from a distance, but not so big that it detracts their attention from the content on the page.

7. Ensure it’s clear

Your CTA button must be clear and easy to understand. Make sure that your potential customers know exactly what they will get if they click on your button.

CTA buttons are vital in converting prospects into leads. If you generate leads for home improvements and are looking for some extra income, click here to get in touch with our partnerships team.