Tag: website conversions


5 Reasons to Unveil Your New Website Before 2018

5 Reasons to Unveil Your New Website Before 2018


Your digital strategy is not clear.

Do you have a digital strategy? If you don’t then you really need to put one in place.

Having a new website can be the focus point of your digital strategy that brings it all together.

A digital strategy can come in many forms but usually, it is a document that outlines your plans for short-term marketing.  This digital plan is put in place to succeed online.

This is a reason to invest in a new website as the website will be shared across all your social media channels. Your posts on social media should direct your audience to your website, which converts the website visitors into customers.

You are not using videos

For the past couple of years, video has played a massive part in inbound marketing strategies.

By creating videos and publishing them on your business’ social media channels will generate website views, more visitors means more potential customers.

This is a reason to invest in a new website as video will increase more before 2018. Engage your customers with an entertaining video. Dependant upon on the type of business you are in will determine on the type of video you will create. For example if you sell a product or service your best bet is to create a video explaining what your product/service is/does.

The content on your website is not giving the right message to your website’s visitors.

Content is the most important part of your website. So why is it always a second thought?  Words convert your website visitors into customers and clients. Many businesses don’t regularly update their website content, which gives out a totally different message to the one in which you wanted to give.

This is a reason to invest in a new website as content is very important. So having a new website that gives your visitors the right message is key.

Your website not being responsive is giving your visitors a poor experience when they are on the move.

In 2017 mobile internet browsing is massive. But businesses are giving their website visitors poor experiences as their websites are not responsive to mobile and tablet devices. This is only going to be even more the case into 2018.

This is a massive reason to invest into a new website as your business can not ignore the way people visit their website. You must ensure that your website can be consumed and offers the perfect experience on both mobile devices as well as desktop. If you don’t change the way your website is shown you are going to lose potential business.

Your visitors are unsure of what action or what they need on your website.

The visitors that you want to appeal to will changes over time so there is no doubt that your website will become outdated.

Can your visitors find the precious information that’s on your website?

Each type of user in which is visiting your website is looking for something different, but does your current website cater for all the different type of visitors needs?

Whether you’re looking to get your new website up and running before 2018 or you think you need a redesign of your current outdated website Anndan Media is happy to work with you. We can review your current site to determine how a redesign might help you achieve your business goals.


7 Things to Make your CTA Buttons Convert

But what is a CTA button and what are some of the best practices when it comes to choosing and making them? We’ve put together 7 tips to help you convert prospective customers into leads.

What is a Call to Action (CTA)?

A call to action, or CTA, is a button or link that you put on your website to drive potential customers to become leads. This button links to a landing page where the customer will fill out a form.
A CTA works as a connection between the normal content that the customer is interested in and a landing page with a more valuable offer on it that encourages the prospect to fill out the form.

The CTA button needs to use wording to attract the attention of the potential customer – contrary to popular belief, ‘Submit’ or ‘Next’ are not great terms to use on a button. They need to entice the customer, making them feel like they are missing out on something if they don’t fill out your form. Some popular examples include:

  • Start your free trial
  • Download now
  • Get free advice

So what else do you need to make your CTA buttons convert prospects into leads? Take a look at our advice.

1. Keep it brief

Don’t make your CTA button unnecessarily long. The best CTA buttons are a couple of words long, but always ensure they’re no more than 5 words long.

2. Make it compelling

The wording of the button is key. Ensure that the button stands out on the page and the copy compels your customers to click on your offer and fill out your form.

3. Make it action-orientated

CTA buttons are most effective when they start with a verb. ‘Get’, ‘Download’ or ‘Register’ are proven to work well.

4. Ensure it’s easy to spot

The best CTA buttons are placed in a logical spot. For example, at the bottom of a form or at the end of some copy. It should flow nicely from the webpage text to the CTA button.

5. Contrast it from the rest of the page

You want to draw your prospects’ eyes to the CTA button, so choose a contrasting colour from the colour scheme of the webpage to make it stand out. Make sure it still fits in with the overall style of the page though, otherwise it will look untidy and unprofessional.

6. Make it big

There is a fine line between making your button stand out and making it too big. CTA buttons should be large enough that your prospects can see it from a distance, but not so big that it detracts their attention from the content on the page.

7. Ensure it’s clear

Your CTA button must be clear and easy to understand. Make sure that your potential customers know exactly what they will get if they click on your button.

CTA buttons are vital in converting prospects into leads. If you generate leads for home improvements and are looking for some extra income, click here to get in touch with our partnerships team.