Form Conversion Rates – 4 Tips to Increase Your Website Email List

lead capture form

Sample Lead Capture Form

Increasing lead form conversion rates is vital if you want to maximise your lead generation. But what makes a good form? We’ve come up with some tips that will help your form change from a low-performer to a high-converting lead generation tool.

1. Keep it short

Don’t bore your prospect with unnecessary fields. If you ask for too much information, they’re more likely to start filling in the form then leave your site when they realise how many fields they need to fill in.
Just ask your potential customers for the information you need. You should find that your conversion rates increase. However, you should always test what works for you, as occasionally having fields can improve your form’s conversion rate.

2. Don’t make your form look like a form

It sounds counter-intuitive, but make your form look different to a form. No one likes filling out forms, whether online or on paper. Make your form seem fun by using large, clickable images and sliders. You’ll still get the same information from the consumer, but it’s more likely that they’ll give you their details in the first place.

3. Use clickable elements

Having to think and type puts consumers off. But if they just have to point their mouse and click, it’s a different story. In psychology, clicking movements are called ‘motor actions’ and typing is known as a ‘cognitive action’. The less we have to think to fill in a form, the more likely we are to complete it, so consider reducing the amount of typing the prospect has to do.

4. Tailor your questions to the person

Do you ask the same questions to all your prospects? Would it be better if you tailored your questions to the person? Consider hiding or displaying some questions based on previous answers from the prospect so each question is relevant to them.
Not only does this method allow you to get more relevant information from potential customers, but it also allows you to segment them better.
The best thing to do with any of the tips to increase the conversion rates of your forms is to test them out. Test each thing separately then implement the methods that work best for you.


7 Things to Make your CTA Buttons Convert

But what is a CTA button and what are some of the best practices when it comes to choosing and making them? We’ve put together 7 tips to help you convert prospective customers into leads.

What is a Call to Action (CTA)?

A call to action, or CTA, is a button or link that you put on your website to drive potential customers to become leads. This button links to a landing page where the customer will fill out a form.
A CTA works as a connection between the normal content that the customer is interested in and a landing page with a more valuable offer on it that encourages the prospect to fill out the form.

The CTA button needs to use wording to attract the attention of the potential customer – contrary to popular belief, ‘Submit’ or ‘Next’ are not great terms to use on a button. They need to entice the customer, making them feel like they are missing out on something if they don’t fill out your form. Some popular examples include:

  • Start your free trial
  • Download now
  • Get free advice

So what else do you need to make your CTA buttons convert prospects into leads? Take a look at our advice.

1. Keep it brief

Don’t make your CTA button unnecessarily long. The best CTA buttons are a couple of words long, but always ensure they’re no more than 5 words long.

2. Make it compelling

The wording of the button is key. Ensure that the button stands out on the page and the copy compels your customers to click on your offer and fill out your form.

3. Make it action-orientated

CTA buttons are most effective when they start with a verb. ‘Get’, ‘Download’ or ‘Register’ are proven to work well.

4. Ensure it’s easy to spot

The best CTA buttons are placed in a logical spot. For example, at the bottom of a form or at the end of some copy. It should flow nicely from the webpage text to the CTA button.

5. Contrast it from the rest of the page

You want to draw your prospects’ eyes to the CTA button, so choose a contrasting colour from the colour scheme of the webpage to make it stand out. Make sure it still fits in with the overall style of the page though, otherwise it will look untidy and unprofessional.

6. Make it big

There is a fine line between making your button stand out and making it too big. CTA buttons should be large enough that your prospects can see it from a distance, but not so big that it detracts their attention from the content on the page.

7. Ensure it’s clear

Your CTA button must be clear and easy to understand. Make sure that your potential customers know exactly what they will get if they click on your button.

CTA buttons are vital in converting prospects into leads. If you generate leads for home improvements and are looking for some extra income, click here to get in touch with our partnerships team.


7 Tricks to Grow Your Email List with Social Media

email marketing

By Olivia Dello BuonoAWeber

Email is one of the most effective ways to turn your passive ‘likes’ and followers into loyal customers. If you’ve already built up a fanbase for your business on your social channels, it’s time to take the relationship to the next level by inviting them to join your email list.

In last week’s #EmailChat, we chatted with Brian Peters, Marketing and Social Media Manager at Buffer, to learn how marketers can leverage their social media channels to grow their email list bigger, better and faster!

Needless to say, there were a ton of insights and tips that resulted from our chat – all of which I’ve outlined below.

Here’s why email is different than social media

One of the best things about social media is that it lets you reach new fans and audiences in a very public way. People can search for your topic or area of expertise and stumble upon your page at random or through a friend or family member referral.

But social media can get crowded. If you’re not investing in paid advertising, there’s a good chance your posts won’t get seen (let alone by the right people).

The good news? Engaging your audience is – all you have to do is add email to the mix!

The even better news? Your subscribers are likely to be more engaged because they opted in to hear from you.

You can set the timing and frequency of when you want to deliver content to your prospects. There’s no algorithm to work around. With email, it’s super easy to track who your content is reaching and how it performed. (And if you’re using a trusted email service provider, there’s no question about whether or not your content is actually getting delivered.)

How social + email can work together

Despite their differences, email and social media work better together.

Social media is a great way to reach new audiences and communities of people. Email is how to keep them engaged and nurture the relationship. It’s a win-win!

Leverage both of their strengths to really amp up your marketing strategy as a whole.

The platform that’s most effective for list building…

…is a tricky one. There isn’t exactly a best or worst platform for growing your email list – it’s really dependent on where your audience is.

Brian suggests Facebook, Twitter and LinkedIn as good places to start because they are the most “landing page” friendly. And while we definitely agree, don’t overlook channels like Pinterest and Instagram. Both are really good places for finding new audiences through search.

If you’re willing to invest a little, Facebook ads are a great place to promote your list. You set the targeting and budget for your ads. You can also create lookalike audiences based on the profiles of your current email subscribers.

These tools can help with growing your list

There’s a secret that separates great marketers from good ones: the 80/20 rule.

Sadly, producing great content isn’t enough. You need to reach the right people at the right time to get the results you want. And that’s why great marketers spend around 20 percent of their time creating content and 80 percent promoting it.

Luckily, there are a few tools out there to automate the process, so you can spend more time doing what you love!

Try out a social scheduling tool like Buffer, MeetEdgar or Sprout Social to automate your social media feeds. And don’t underestimate the power of the built-in tools. Facebook’s Subscribe tab, for example, is a surprisingly effective way to keep your email list top of mind.

Make your content share itself

Another secret that great marketers know? The power of social optimization!

Marketers who have mastered social media know how to find opportunities to increase the likelihood of people sharing their content, whether it’s adding sharing links with a tool like AddThis or embedding click to tweets within their blog posts.

You can also try syndicating your content on LinkedIn or Medium to maximize its reach.

View image on Twitter

Remember these social and email best practices

Whether you’re posting to your social feeds or sending an email to your list, it all goes back to the value you’re providing. How is your content helping your audience to solve a problem?

Testing is also key if you want to continually improve. Keep track of your analytics and try to repeat those successes.


How to Use YouTube End Screens, Annotations and Cards in Your Videos

Boost your YouTube videos with these simple tools.

By MICHELLE HELD, Entrepreneur Network Contributor

In this video, Entrepreneur Network partner Michelle Held discusses how to use YouTube end screens, annotations and cards to drive traffic.

From gaining subscribers to selling online to getting users to watch other videos — there are a number of ways each of these three YouTube resources can help drive engagement and grow your brand.

Although it’s important to understand your audience, weigh your options and decide which is best to use for your videos.

Held recommends to always use a card,which is the information box that appears in the righthand corner of your video. Cards are viewable on mobile and desktop, and are great branding tools.

Annotations and end screens cannot exist together — you must choose one or the other. To Held, annotations are more prominent as they can occur anywhere in the video, while end screens can only pop up in the last 20 seconds of a video. To decide which is best for your video, go into your Twitter analytics and check out the time reports to see if people are watching your videos until the very end.

To learn more about these tools, click play.

Watch more videos from MetroNY on their YouTube channel. 

Related: How to Create Video Content Without Being on Camera

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